SMALL BUSINESS & MARKET RESEARCH CONSULTANT
Date of Birth:
THE GREATNESS COMPANY (Abbott Consulting)
Work directly with entrepreneurs to conduct general business and marketing support services including leadership skills, team building, accounts receivable, systems implementation.
Conduct strategic planning and marketing strategy sessions on a per project basis.
Implement basic market research campaigns including analysis and reporting.
Provide relationship marketing support services for busy and technology-challenged independent business owners.
Provide entrepreneurial counseling and leadership development for current clients.
KIRK RESEARCH SERVICES
Work directly with clients to structure research studies to provide actionable results and consultation to solve business issues.
Initiate and manage efforts in the design, structure, and implementation of qualitative and quantitative projects to ensure actionable results.
Delegate various team member tasks, management of deadlines, and identification of critical path activities.
Coordinate client/vendor scheduling to maximize efficiency of on-site data collection while managing quota and data integrity.
Supervise project progress by optimizing team communication, streamlining tasks, and ensuring promptness in problem identification and swift resolution.
Conduct data analysis for identification of actionable items, business implications and research conclusions for integration into detailed presentations translating research findings and business recommendations.
Marketing and Logistic Director
JACKSONVILLE FASHION WEEK
Coordinate all event marketing. Comprehensive strategy including sponsor relations, public relations, social media, and traditional advertising resulting in over 1,400 attendees spanning a week of citywide sold-out events in 2011 and 2012.
Cultivate and maintain key sponsor relationships. Assessment and provision of adequate market exposure base on JFW sponsorship and contribution level with more than 50% of all sponsors requesting to participate again the following year.
Collaborate with local media outlets in terms of related press releases, interviews, and live photo shoots resulting in event coverage highlighted in local newspapers, radio, television, and the Internet.
Supervise JFW event and marketing volunteer staff in the coordination of marketing efforts, event organization, and sponsor management.
Market Research Project Manager/Data Processing Manager
ALEXANDER BABBAGE, ATLANTA, GA
Managed multiple simultaneous qualitative and quantitative market research projects spanning various sectors: shopping centers, restaurants, entertainment & sports, brand owners, and banking.
Delegated to various team member tasks, management of deadlines, and identification of critical path activities.
Designed and implemented questionnaires to best encompass various client requirements.
Coordinated client/vendor scheduling to maximize efficiency of on-site data collection (single and multiple locations) while managing quota and data integrity.
Delegated survey deployment on location, via web and telephone.
Supervised project progress in the field by optimizing team communication, streamlining tasks, and ensuring promptness in problem identification and swift resolution.
Responsible for quota management, data integrity, data cleansing and processing for company wide projects.
Created client progress reports for weekly presentations regarding project status.
Analyzed and interpreted data for identification of actionable items and integration into detailed presentations summarizing research findings, implications and business recommendations.
Market Analyst Intern
Worked on the Atlanta Braves account providing knowledge about the characteristics of local fans.
Developed an industry analyses for clients including a competitive analysis and future industry projections.
Analyzed data to reveal relationships among consumer segments for identification of actionable areas and recommendations.
UNIVERSITY OF GEORGIA - ONLINE
Market Research Certification
Master's of Business Degree
GEORGIA STATE UNIVERSITY, ATLANTA, GA
MBA with a focus in Business Analysis and Entrepreneurship
Bachelor of Arts, Mathematics
MEREDITH COLLEGE, RALEIGH, NC
Major in Mathematics and Minor in Computer Science
Ask Method Student
Analytical and Segmentation
Web Design & Graphic Design
Basic Presentation Skills
I appreciate the value of insight+action. Too much research is stifling but the idea of using research to drive action to drive more research to drive more action is what I enjoy most about the field of Market Research. It is a forward moving process that when done correctly can reduce risk significantly over time.
The FOCUS Equation
The Focus Equation is a proprietary process my team & I designed to drive business forward through the development of clear goals, parameters, success systems and creative space to build world-class organizations. I am passionate about teaching entrepreneurs how clarity and focus will allow them to stay the course toward success.
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.